Barrel Holdings

Sell Your Agency Business

Not Your Usual Buyers

As long-time operators of agency businesses, we understand the daily challenges of the agency owner.

We built Barrel Holdings because boutique specialized agencies are great at what they do but carry too much operational weight. We provide the operating ecosystem they need to grow: financial operations, leadership development, growth playbooks, AI enablement, and a portfolio of peers who learn from each other. Our agencies keep their brands, their clients, and their autonomy. We add the structure that helps them last.

Our vision is to build a large and resilient portfolio of mighty agencies that are well differentiated and profitable.

We are interested in acquiring two types of agencies:

1

Profitable Specialized Agencies

Strong growth trajectory with proven operations

  • $500k to $1.5 million in EBITDA, ideally $4 million+ in revenue
  • Focus on a niche: vertical (e.g., home services, CPG, deep tech), platform (e.g., Shopify, HubSpot, WordPress), and/or technical specialty (brand, design, web, email, CRO, analytics, SEO)
  • Strong non-founder leadership personnel / executive leadership team
  • Revenue and profit growth the past 3 years
2

Smaller Agencies

Tuck-in or bolt-on to an existing portfolio agency

  • Sub $2-million in revenue
  • Seller is not interested in running the business and either wants to move on or is open to taking on a non-CEO role within one of our agencies

We typically aim for a complete or majority buy-out of the owner, but in rare cases, we are open to coming on as a minority shareholder.

Get In Touch

If you're interested in learning more, send us an email to the address below and we'll be in touch.

hi@barrel-holdings.com